Scuderia Ferrari and Velas Blockchain Prepare High Octane NFTs
Legendary racing car manufacturer, Ferrari, is the latest high-speed entry to the NFT market. The Italian motor giantâ€™s racing division, Scuderia Ferrari, will partner with Velas Blockchain to jointly produce exclusive digital content.
Together, they have penned a multi-year deal that will make Velas responsible for the teamâ€™s non fungible contributions. This blockchain-based promotional material will span the companyâ€™s wide range of racing endeavours, including both the F1 and Esports teams, and will therefore feature some of the greatest race cars ever to grace the circuit.
The partnership highlights a growing trend of motor racing teams using NFTs as a way of enhancing fan engagement. However, to date, the Tezos blockchain plays host to the majority of F1-based NFT collections, and it will therefore be interesting to see what Velas brings to the table.
Velas Blockchain is a Swiss start-up running an Ethereum Virtual Machine on a fork of Solana, and promises incredible transaction speeds that will compete side by side with the upcoming Ethereum 2.0 blockchain, setting itself up as a global player in the blockchain and NFT sector. Now with Ferrari on their side, they have the launchpad required to make waves in the market.
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